Conception and development of a strategy for entering the US market with an IT product (app) for an IT service and solution provider

in the role of consultant


Company: Provectus Technologies GmbH
Industry: IT
Turnover: n.a.
Employees: 125
Company headquarters: Munich

Situation in the company:

  • A new product (app) has been developed and marketing in Europe has started.
  • Now the aim is to achieve further int. markets.


Role: Consultant
Period (duration): 11/2023 to 02/2024 (3 months)


Development of a market entry strategy for the US market for an IT product (smartphone app). The first phase of the process focused on reviewing the business case and analyzing potential.


  • Examination of the framework conditions in the USA

  • Testing and development of one or more USPs for the North American market

  • Identification and potential assessment of possible target industries

  • Examination of possible distribution channels and identification of the best distribution channel for Provectus Technologies GmbH in the USA


  • Market-relevant USP worked out and found to be a relevant product for the US market by various discussion partners
  • Potential analysis has shown that market entry could be of great economic importance for Provectus Technologies GmbH

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Für ein individuelles Erstgespräch stehe ich Ihnen gerne zur Verfügung.

Ich freue mich über Ihre Kontaktaufnahme.

Sebastian Rath

Any questions? Do not hesitate to contact me at any time.

Looking forward to hearing from you.

Sebastian Rath