Development of an internationalization strategy for a producer in the field of stainless steel for beverage technology
in the role of Global Sales & Marketing Director
INFORMATION ON THE COMPANY (CLIENT OR EMPLOYER)
Company: Producer in the stainless steel sector
Sector: Beverage Industry
Turnover: target € +50 million
Employees: 100
Company headquarters: Germany, NRW
Situation in the company:
- Loss of one of the most important sales markets due to external factors
INFORMATION ON THE PROJECT
Role: Global Sales & Marketing Director
Period (duration): 03/2019 to 12/2019 (9 months)
Area of responsibility:
- Entire sales & marketing team, 12 employees, sales responsibility > € 50 million
Assignment:
- Development and implementation of a sales strategy in new markets
- Finding new sales markets within a very short time
- Fastest possible sales generation in the target markets
Actions:
- Global market and potential analysis
- Identification of max. three target markets and development of the respective market entry strategy
- Identify potential key accounts in the markets
- Development of a new key account strategy
Achievements:
- Employees identified and hired in one of the target markets
- Sales successfully generated in the target markets
- Acquired a new trading partner for one of the target markets
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