On-site validation and roll-out of the market entry strategy for the US market of an IT product (app) for an IT service and solution provider
in the role of Interim Manager Internationalization
INFORMATION ON THE COMPANY (CLIENT)
Company: Provectus Software GmbH
Industry: IT
Employees: 125
Company headquarters: Munich, Germany
Internet: www.provectus.de
Situation in the company:
- A new product (app) has been developed and marketing in Europe has started.
- Now the aim is to achieve further int. markets.
INFORMATION ON THE PROJECT
Role: Interim Manager Internationalization
Period (duration): 03/2024 to 07/2024 (5 months)
Area of responsibility:
- Sales territory USA & Canada
- Sales & Marketing for North America
Assignment:
-
On-site verification and start of implementation of the market entry strategy developed in phase 1 for the US market for an IT product (smartphone app).
Actions:
- Preparation, implementation and follow-up of an 80-day USA trip
- Acquisition of potential new customers / customer visits in the USA
- Detailed feedback on the app, current functions and suggestions for improvement from the customer’s perspective
- Maintaining and expanding the network
- Attending trade fairs and conferences
- Development of a detailed strategy to further develop the market
Achievements:
- A total of three (3) potential new customers were acquired (companies are currently in the test phase)
- Acquisition Talks with other potential customers are underway
- Very good feedback on the app and interesting suggestions for improvement for the further development of the app for the US market
- Successful validation of the market entry strategy and definition of the next steps
Special challenge:
- Identifying and contacting as many potential customers as possible in a short period of time
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