Analysis and development of a sales and marketing organization for a technical consulting company
in the role of Senior Director Sales & Marketing
INFORMATION ON THE COMPANY (CLIENT OR EMPLOYER)
Company: Consulting company
Industry: Management consulting
Turnover: € 50 million
Employees: 50
Company headquarters: Cologne, NRW, Germany
Situation in the company:
-
As part of the targeted growth objectives – structured expansion of sales
INFORMATION ON THE PROJECT
Role: Senior Director Sales & Marketing
Period (duration): 01/2023 to 05/2023 (5 months)
Area of responsibility:
- Sales, Business Development, Back-Office
- Turnover: 5 million euros
Assignment:
- Development and optimization of the sales organization
- Development of new sales channels
- Documentation of sales processes & KPI development
- Increase speed and digitize processes
Actions:
- Record the current situation and identify bottlenecks
- Document and optimize sales processes
- Driving digitalization and supporting the introduction of a CRM system
Achievements:
- Successful development of a sales and marketing strategy
- Future growth targets through transparent and digitalized processes
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