Development and implementation of a strategy for new customized products for a production company in the beverage industry
in the role of Chief Sales Officer / Managing Director
INFORMATION ON THE COMPANY (CLIENT OR EMPLOYER)
Company: Production company
Sector: Beverage Industry
Turnover: target 5 million
Employees: 5
Company headquarters: HQ – Denmark
Situation in the company:
- Challenges in the core business and search for new business areas
- Significant drop in sales due to global COVID restrictions
INFORMATION ON THE PROJECT
Role: CSO / Managing Director
Period (duration): 07/2021 to 09/2022 (14 months)
Area of responsibility:
- Beverage Solutions Director, Sales & Marketing Team, Technical Development Engineers
Assignment:
- Development and implementation of a new business model in Europe
- Implementation of the growth strategy for existing and new business
- Development and implementation of the overall market entry strategy
Actions:
- Identification of “high potential” markets in Europe, as well as customers
- Lack of clear responsibilities and communication for existing key accounts
- Developing customized products and designs
- Introduction of digital lean processes
Achievements:
- Acquisition of two international customers in the new market segment
- Successful product launch and trials at a festival
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