Restructuring of a sales organization for a production company in the stainless steel industry
in the role of Global Sales Director
INFORMATION ON THE COMPANY (CLIENT OR EMPLOYER)
Company: Production company
Industry: Stainless steel industry
Turnover: target € 20 million
Employees: 500
Company headquarters: Engelskirchen, NRW, Germany
Situation in the company:
- Implementation of an internationalization strategy
INFORMATION ON THE PROJECT
Role: Global Sales Director
Period (duration): 09/2017 to 12/2018 (16 months)
Area of responsibility:
- Entire sales organization of a business unit
- Turnover: approx. 20 million euros
Assignment:
- Internationalization of sales for all products
- Increased efficiency within the sales team
- Optimization and digitalization of sales processes
Actions:
- Restructuring of the export department
- Reduction of RFQ / Quotation timeline – optimize processes, thereby increasing speed
- Transform product sales into regional sales / reassign responsibilities
- Training of sales staff
Achievements:
- Generated growth with the global business
- Increased efficiency in the back office
- Cost reduction in sales
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