Conception and development of a strategy for entering the US market with an IT product (app) for an IT service and solution provider
INFORMATION ON THE COMPANY (CLIENT)
Company: Provectus Technologies GmbH
Industry: IT
Turnover: n/a
Employees: 125
Headquarters: Munich
Situation in the company:
- A new product (app) has been developed and marketing in Europe has started.
- Now the aim is to achieve further int. markets.
INFORMATION ON THE PROJECT
Role: Consultant
Period (duration): 11/2023 to 02/2024 (3 months)
Assignment:
Development of a market entry strategy for the US market for an IT product (smartphone app). The first phase of the process focused on reviewing the business case and analyzing potential.
Actions:
-
Examination of the framework conditions in the USA
-
Testing and development of one or more USPs for the North American market
-
Identification and potential assessment of possible target industries
-
Examination of possible distribution channels and identification of the best distribution channel for Provectus Technologies GmbH in the USA
Achievements:
- Market-relevant USP worked out and found to be a relevant product for the US market by various discussion partners
- Potential analysis has shown that market entry could be of great economic importance for Provectus Technologies GmbH
Share in the network
